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Vintage clothing stores have been growing in numbers and thrifting has become increasingly popular in recent years. This has a significant influence on contemporary fashion trends. Second hand clothing allows consumers to become more sustainable in their everyday life and experiment with unique styles.
More and more popular, but why?
There has been a rise in concerns about the impact fashion industry has on the environment. The European Union has recently established their vision for textile use in 2030. All textile garments will be sustainable, mendable, recyclable, made from recycled materials and ethical. Nevertheless, the trend of second-hand clothing is becoming more popular around the world as people are becoming more environmentally conscious.
As fast fashion industry is growing larger it is getting more difficult to find unique and interesting affordable garments. Vintage fashion on the other hand allows to experiment, mix and play with unique styles. Often, you can even find designer pieces for a low price. Our online second-hand store is constantly updated with fresh designer finds.
Fashions trends recycle and come back to style every 20 years. Currently this is happening even more frequently. Fashion cycles inevitably happen and the best place to search for relevant styles are vintage second-hand shops.
Nostalgia could be one of the reasons why certain trends keep coming back. As young people grow up looking up to their parents’ styles, they are later drawn into recreating them. This is especially true in Western European countries where heritage clothing and brands are popular. A surge of analog photography and vinyl can be also attributed to the nostalgic feels for the past. A really cool Instagram page worth following is 90s Lithuania, a digital memorabilia collection from one the most intense decades in the history of Lithuania. Currently, 90s vintage clothing is in revival.
Echoes of the decades past are present in the works of many contemporary fashion designers. Older fashion houses honor their heritage and tradition while new avant-garde creators push the vintage garments to the limits in order to create something unique. (Gucci, Walter Van Beirendonck and Rick Owens in the pictures)
