It is no news that the fashion industry is one of the largest water consumers in the world. And the numbers of that are very concerning, especially when taking into consideration the current state of our environmental crisis and the natural progression of consumerism, which can’t seem to start slowing down. The water is consumed very highly and not only for washing garments but also during manufacturing like in dyeing and finishing processes. Producing clothes requires a huge amount of water – especially to grow cotton. According to estimates, it takes about 2,720 liters of water to make just one cotton T-shirt — as much as a single person would drink over three years. Also, a typical pair of jeans can take up to 10.850 liters to manufacture, that’s about the amount that the average person would drink over five years.  

So just one simple pair of jeans or a single t-shirt uses up an enormous amount of water, which is much more needed and could be of great help in less fortunate parts of the world. The fashion industry is directly impacting millions of people suffering from water shortages. Around 700 million people in 43 countries suffer today from water scarcity. By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity, and two-thirds of the world's population could be living under water-stressed conditions. 

Is there a way to improve this?

The circular economy is one of the few small ways to reduce your H2O footprint when buying clothes. If we could reduce unneeded purchases, by being more considerate and trying to buy more second-hand clothing, it would definitely help the planet, not to mention your wallet. Also, worn wear is sold in such a way that they are used for longer and can maintain their value for longer. You can do your part to lessen the fashion industry’s water consumption by simply getting involved.

There are many ways to describe sustainable fashion, most of the time it is a movement and process fostering changes to products and the fashion system, pushing towards greater ecological integrity and social justice. For Think2 - sustainable fashion is a community of like-minded people, who are taking better and more conscious care of themselves, others, and the environment.

We are proud to be part of sustainable fashion as a one-stop second-hand store for vintage and second-hand clothing as well designer used clothes and accessories. Our wide selection of items from different decades and styles are carefully picked and selected both vintage clothing for men and vintage clothing for women, we truly have something for everyone. Our vintage clothing online store not only extends the life of garments and, as a result, reduces the environmental impact of your wardrobe, but also offers one-of-a-kind pieces that no one else will own. Join us and we hope that our community will strive for a more environmentally friendly fashion retail experience.

Well know it girls love it you can join too!

There are many celebrities and it-girls, who have different reasons for choosing to wear/ buy used clothes as well as vintage second-hand clothing. It could be for the care of environmental issues and social consciousness, or it could be for personal style but all this works and looks great! Here are some examples of it-girls in all vintage outfits! You can use them as inspiration when going second-hand shopping or when trying to find your own style!

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